Shopify Plus Partner
Klaviyo Email Marketing
Shopify CRO ExpertNot themed. Not patched. Built.
The Epixels is a Shopify Plus agency in Dubai for stores that have run out of settings to change.
“Custom Shopify Plus development, theme architecture, headless builds, and conversion rate optimization for DTC brands in the UAE and worldwide. Shopify Plus Partner since 2016.”
You’re in good company
Every Shopify Plus project runs through the same four steps. A typical custom development build takes four to eight weeks from scope to launch, and the price is fixed before the first line of code.
Not a spec. Not a wireframe. Just the thing your store won't do.
We take the build apart before we price it. The quote you get is the price you pay.
A dedicated team and a timeline you can watch move. No silence.
It ships when you say it ships.
We build Shopify Plus stores from Dubai for brands in the UAE, the US, the UK, and Europe. Custom development, theme architecture, migrations, and CRO. If the platform can do it, we can build it. If it can’t, we’ll tell you before you pay for it.
Handcrafted with Love, Worn with Grace.
A UAE quiet-luxury label. We built the storefront from scratch with a custom collection architecture, and the bilingual layout holds in both Arabic and English.
One theme now serves both languages, so a merchandising change ships once instead of twice.
View Project
A hand-turned vision of Chinese watchmaking
A luxury watch brand. We rebuilt the product page around price anchoring and put it in front of real traffic.
The rebuilt page ran head to head with the original before anything was rolled out.
View Project
The tools we build on and the teams we build with. Shopify Plus, Klaviyo, and the specialists we bring in when a project needs them.
Notes on Shopify Plus development and store performance, written by the team that does the builds.
Common questions about Shopify Plus development and conversion rate optimization, answered by a Shopify Plus agency in Dubai.
A Shopify Plus agency builds and maintains stores on Shopify's enterprise plan, where the work goes past what themes and apps can reach. That covers custom development, theme architecture, migrations from other platforms, and conversion work on stores that already have traffic. The Epixels has been a Shopify Plus Partner since 2016.
Scope sets the price, not a rate card. A typical custom development project runs four to eight weeks, and we quote it as a fixed price before any work starts, so the number you approve is the number you pay. Small fixes and full builds get scoped the same way.
Yes, through Checkout Extensibility and Shopify Functions. Shopify retired the old checkout.liquid file, so work that used to be hard coded into the checkout is now built as an extension or a function instead. Shopify Plus is the only plan that allows this level of checkout control.
Most migrations take four to eight weeks. Data drives the timeline more than design does: product counts, variant structure, customer records and the redirect map from your old URLs. We keep the URL structure intact so search rankings survive the move.
Shopify CRO is structured testing on the pages that already carry your revenue. It earns its place once you have enough traffic for a test to reach significance, which for most stores means a few thousand sessions a month on the page you want to change. Below that, fixing the build returns more than testing it.
Yes. We work from Dubai with brands in the UAE, the US, the UK and Europe. Most projects run remotely against a fixed scope with a weekly call.
